Canuck fans have been up in arms because many of them feel that even when the Canucks are winning, the sports media will concentrate more on negative Canucks stories than positive ones. The sports media fired back with: we have to cover the bad with the good; we are journalists, not public relations personnel for the Vancouver Canucks.
To me it isn’t a question about the Canucks being treated unfairly by the local sports media. Opinion and speculation has a place in sports media, because the media is covering a subject loaded with unknowns, passionately followed by its audience. In my mind, I ask... during any given day, is there too much media opinion/ coverage on the Canucks to begin with?
From my perspective as a Canucks fan, this is a typical weekday of Canuck coverage...
We have the newspaper columnists express themselves in print/ online, and we read it in the morning. Then, we drive in our car and we hear the sports radio morning show chatter talking about the columnists’ latest Canuck view, and the hosts might even interview a columnist over the telephone. We drive in our car again, and now the same newspaper columnist is on the radio expressing himself but this time he’s right there in the studio. Then an hour later, we turn on the TV, and we see a portion of the radio show, but this time it’s televised so we hear the same talk all over again. Lather, rinse and repeat.
I am starting to wonder if Canucks fans are confusing their feelings of anger over the sports media and how they cover the Canucks, with a new kind of pain felt because their brains have reached a saturation point of Canuck talk from the same media voices day in and day out. Perhaps its like this: the fans experience a negative Canuck tone, which may moderately register in their brain the moment it glides in, but then the tone builds and builds because in one day, the tone’s been rotated more times than the latest pop tart video on Much Music.
It is possible, no?
Are there not enough “other” hockey stories to produce and replace even just a little of the Canuck opinion pieces/ segments for variety’s sake? Is there just too much airtime and online/ print pages to fill that repetition is necessary? Or are the sports journalists so delighted with themselves that they can’t turn down any opportunity to express their thoughts and opinions, gobbling up whatever available space they can find?
I often observe and take note of what the fans have to say about Vancouver’s local sports media, and I have to say, this time around the amount of displeasure and negative comments from fans appears to have grown since the last dust up. I have to wonder if this latest fallout will lead to a drop in audience numbers. It’s hard to imagine that could ever happen in Vancouver, a hockey mad city, with an NHL team that has little to no competition from other sports, and what seems like an endless supply of journalists that can’t stop talking Canuck.
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